The uber-popular YouTube channel “5-Minute Crafts” gives viewers what they want, great entertainment that keeps them hooked. Yes thats right, Coca-Cola cupcakes, Gummy Bear sorbets and also a make-up brush made of a lock of hair? Ya we know.. They are the biggest and hottest DIY youtube channel right now.
Seriously, 5-Minute Crafts promotes itself as the go to DIY channel where you can find out exactly how to “experience the joy of doing it on your own.” Several of their video tutorials are genuinely beneficial to learn from but the ones that have actually gone viral drop some controversial and pointless tips.
The blue egg video is one of their viral videos first shared by Twitter user @chipspopandabar. You basically leave an egg in white vinegar for a day before saturating it in syrup and then adding a tint of blue coloring. Last week the video reached over 2.4 million views even though people were left questioning exactly what the point of the “craft” was.
Regardless of many of their videos being pointless, check out mango tricks below, 5-Minute Crafts is definitely onto something. With virtually 59 million subscribers, the channel is the 3rd most subbed on YouTube. Behind our beloved Pewdiepie with 100 million subscribers and the infamous T-Series with 106 million subscribers.
We wanted to actually track down who’s behind 5-Minute Crafts and came to find this strange little company called THE SOUL Publishing, located in Cyprus of all places. The company was started by Russian designers Pavel Radaev and Marat Mukhametov “We are the company behind some of the web’s most well-known brands and most shareable content!From life-hacks to science, beauty to crafts, we offer something for everyone.”
Tubular Labs, a social media audit platform, said in June 2019 alone 5-Minute Craft’s video clips garnered over 550 million views on YouTube and also almost 1.8 billion on Facebook. Holy Molly, guess a lot of people are hooked on their channel or this company is great at operating content farms and beating the youtube algorithm.