#1 : Mustafa Hussain
We put Mustafa Hussain at number 1, He challenges stereotypes regarding different cultures and does alot of charity through his YouTube channel. Mustafa’s aim is to spread a good message and he leads the way for the next generation of youth to better understand different cultures and religion. What made him stand out is the fact that his whole channel is based on debunking stereotypes and showing his viewers that knowing truth is better than holding on to generalizations.
Mustafa also recently collaborated with Hershey’s in 2019 to produce a TV commercial for their #HeartwarmingTheWorld campaign. After seeing Mustafa’s YouTube channel, Hershey’s reached out to him to ask if he would be interested in participating in their campaign which is meant to help kids and families build meaningful social connections and spread positivity. Mustafa agreed and the campaign is now airing nationwide and has reached millions of people.
#2 : Mr. Beast
YouTuber MrBeast launched the #TeamTrees campaign in October after fans bombarded him with memes suggesting he commemorate reaching 20 million YouTube subscribers by planting 20 million trees. At $1 a tree, the cause’s goal was ultimately to raise $20 million by January 1, 2020 to plant trees in partnership with the Arbor Day Foundation’s reforestation program.
However, it took the campaign less time than anticipated to complete its goal. The organizers behind #TeamTrees announced Thursday that the cause had already achieved its goal for the end of the year, raising money to plant 20 million trees in less than two months.
The initial debut of the #TeamTrees campaign gathered the support of more than 600 influencers, who flooded social media and YouTube with videos and posts to raise awareness about the tree-planting effort. It seems that the mass-bombardment has been successful however: #TeamTrees has drawn donations upwards of tens of thousands of dollars from some of the most popular YouTube stars, and more than $1 million from two tech CEOs as well. Beyond his generosity on YouTube, he does alot more outside the platform.
#3 : Pewdiepie
PewDiePie reached the 10 million subscriber milestone back in 2013. To celebrate, he decided to give to a great cause: he set up a fundraising campaign with Charity: Water, a nonprofit that brings clean and safe drinking water to those in developing countries. He encouraged his followers to donate and his studio “Maker Studios” gave one dollar per 500 views on his campaign announcement video (up to $10,000). By the end of his fundraising campaign, PewDiePie raised almost $500,000 and helped provide clean water to approximately 10,000 Rwandans.
Currently, PewDiePie has more than 80 million subscribers and he continues to use his influence and fame to help people in need. As T-Series’, an Indian music label, subscriber count got close to surpassing PewDiePie’s, Kjellberg started another fundraising campaign. To fight for his title of biggest channel on YouTube, PewDiePie started a GoFundMe in Dec. 2019 for Child Rights and You, a charity with the goal of helping underprivileged kids in India. He has helped raise over $200,000 for Child Rights and You thus far.
#4 : Jerome Jarre
In the summer of 2015, Jérôme Jarre, a French social media star, traveled to the Philippines with Liter of Light to install solar panels. Liter of Light is is a grassroots movement with the goal of providing sustainable solar light to those with limited or no electricity. In 2015, Jarre was able to help raise one million dollars for solar light installation in the Philippines.
A year later, Jarre returned to the country with the goal of providing more light. In his YouTube video, “Let’s do this YouTube” he mentioned that there were still 20 million people in the Philippines without light and that with the “help of the internet” they could make the number dwindle. Through a series of YouTube videos and Instagram posts, Jarre spread the word about Liter of Light and his work in the developing country.
#5 : Lilly Singh
Singh, a YouTuber with approximately 14 million subscribers, realized she needed to use her social media presence to help make a change when she traveled to Kenya back in 2016 with Me to We Trips. Me to We is a social enterprise that sells leadership training and travel experience in order to raise money for their partner organization WE Charity. Singh made and sold Rafiki bracelets to raise money for girls’ education around the world. Other than her grassroots work, Singh created #GirlLove, a movement encouraging others to compliment women using the hashtag. All of the revenue from the video announcing the movement was donated to the Malala Fund which supports girls’ education globally.